Toyota Design Boss Says "Pump That Up," But the Company's Ads Say, "It’s a Car"

As we reported earlier this week, raffish-haired Akihiro Dezi Nagaya, Toyota’s global design chief, plans to implement a more aggressive design theme for the brand. “We have eliminated emotion. We need to pump that up” he said in an interview at the Frankfurt Auto Show.

Changing Toyota’s “quiet and non-offensive” image won’t be easy. Nagaya will be faced with challenges both from within Toyota, a company known for consensus-driven conservatism, and with the brand's consumer base. Nagaya recognizes that Camry buyers, for example, “don't want something too aggressive.”

Read more »

Posted on 13.48 / 0 comments / Read More

Ad Watch: Unboxing of a 2012 Toyota Yaris

If you're a gadget freak, then you're probably no stranger to "unboxing" videos made to showcase a variety of products and which are posted throughout the internet.

Toyota takes the same idea to a different level by applying the concept to a new commercial for its recently launched 2012 Yaris supermini, starring Gizmodo's Adam Frucci.

Those interested may watch the spot in the video after the jump.

Read more »

Posted on 15.42 / 0 comments / Read More

2012 Nissan Versa Sedan Outsells Competition in Sub-Compact Segment

While it may not be the car most dream to own, the low $10,990 ($11,750 including destination) entry level price tag of the 2012 Nissan Versa sedan seems to have piqued the interest of U.S. buyers looking for a cheap new ride.

According to data released by Nissan today, in August, the first full month of availability of the new Versa sedan, the subcompact model sold of 8,566 units beating all of its theoretical competitors, including the Chevrolet Aveo, Ford Fiesta, Honda Fit, Hyundai Accent, Mazda 2 and the soon to be replaced, Toyota Yaris.

Read more »

Posted on 08.09 / 0 comments / Read More

2012 Toyota Yaris: New Photo Gallery of North American Hatchback

After the cagey release of the North American 2012 Yaris under a tent during the Lollapalooza annual music festival in Chicago earlier this month, Toyota officially revealed its revamped contender in the subcompact segment that rivals the likes of the Ford Fiesta and Mazda2.

The redesigned Yaris is available either as a three-door liftback or five-door liftback with power coming from a 1.5-liter gasoline engine producing 106HP at 6,000 rpm and 103 lb.-ft. of peak torque at 4,200 rpm. A five-speed manual gearbox or a four-speed automatic transmission drives the front wheels.

Read more »

Posted on 05.58 / 0 comments / Read More

Toyota Shows US Market 2012 Yaris Hatch at Lollapalooza Music Fest, Announces Prices

When an automaker is ready to launch a new model into the market, we usually receive a press release along with some initial or teaser photos before we see it in person at a major auto show.

But that's not the case with the U.S. market version of the 2012 Yaris as Toyota quietly unwrapped the car under a tent at the…Lollapalooza annual music festival in Chicago this past weekend while today, the Japanese company announced U.S. pricing without, however, releasing any photos or further details. Strange indeed.

Read more »

Posted on 15.20 / 0 comments / Read More

Double Standards, or how (Not) to Sell Cars to Women

In the 1950s, products for women were no doubt designed and marketed by men. Take for example the 1955 Dodge Le Femme, a truly absurd car (by today’s standards) that came with a matching purse, raincoat and umbrella as well as a bright pint interior with rose-patterned trim.

It’s the equivalent of offering a car today with a…tampon dispenser in the glovebox.

Across the pond there was the Daimler 104 Ladies’ Model with electric windows, a simplified gear change (no, I did not make that up), an umbrella and a vanity case under the dashboard.

Read more »

Posted on 15.59 / 0 comments / Read More

2012 Toyota Yaris: New Gallery with 86 Photos and UK Pricing

Toyota today announced prices for its next generation Yaris hatchback in Europe including the UK where the supermini is available for order now with first customer deliveries to take place in September.

The new Yaris is available in three- and five-door body styles with British buyers offered a choice of four grades (T2, TR, SR and T Spirit) and three engines including 1.0 and 1.33-litre petrol units and a 1.4-litre D-4D turbodiesel. On-the-road prices start from £11,700.

Read more »

Posted on 06.06 / 0 comments / Read More

New Toyota Yaris Wears a Sport Kit for its Australian Debut at the Melbourne Motor Show

After its world premiere in Japan last December as the Vitz, Toyota is gradually introducing the new generation of the Yaris in other markets around the world. Now, with the European version out of the way, it’s time for the Yaris to make its first appearance in Melbourne at this week’s 2011 Australian International Motor Show (AIMS).

Revealed in show car form, the Yaris is fitted with a TRD-like sports kit comprising of a honeycomb grille, a restyled front bumper with larger openings and a chrome trim around the lower grille, side skirts, chunky alloy wheels and a new rear bumper with a diffuser plus a roof spoiler.

Read more »

Posted on 11.11 / 0 comments / Read More

Toyota Europe Officially Presents 2012 Yaris, Sales Start this Summer

We first brought you news on the European version of third generation Yaris hatchback on Wednesday, but today, Toyota followed up with initial details on its VW Polo and Ford Fiesta rival.

Toyota’s newcomer in the European supermini segment will manufactured at the Japanese firm’s Valenciennes factory in France with sales to start before the end of this summer.

Read more »

Posted on 07.13 / 0 comments / Read More

All-new European Market 2012 Toyota Yaris Breaks Cover

Toyota has unveiled the European version of the new Yaris, its all-new supermini which will replace the model of the same name in the summer of 2011. The new Yaris is, quite predictably, based on the Yaris HSD Hybrid prototype that we saw last March in Geneva.

It adopts Toyota’s new design language, with more angular headlights and more prominent creases in the body, although the general shape does not stray too much from the previous generation model.

Read more »

Posted on 05.09 / 0 comments / Read More

Toyota Shows Yaris HSD Concept in Geneva, Production Model to Follow in 2012

Toyota premiered its first superimini hybrid model based on the next-generation Yaris at the Geneva Motor Show today. The Yaris HSD Concept is essentially a teaser version of the production hybrid model that Toyota will launch in Europe in 2012.

In a similar fashion to the Auris HSD before it, the Hybrid Synergy Drive version of the Yaris features some bespoke styling cues that separate it from its conventional sibling. These include the large trapezoidal lower grille, the vertical “aero” corners housed in the front bumper that minimise air turbulence and the rear reflectors in the rear bumper. Other changes include the 18-inch rims, specially designed to aid brake cooling.

Read more »

Posted on 13.16 / 0 comments / Read More

Toyota Patents Designs of Sport Version of New Yaris in Europe

Toyota introduced a new generation of the Yaris supermini in Japan (named Vitz for the local market) in December, 2010, and is also planning to showcase a thinly disguised concept of an upcoming hybrid version of the supermini at the Geneva Motor Show, which will be held for the public from March 3 to 13. But as these trademark fillings from Europe prove, the company is also working on a sport variant, most likely as a replacement to the Yaris TS.

The model seen in these patent designs features a full body kit with a new front bumper that replaces the standard Yaris' front grille with openings next to the headlamps while also boasting daytime LED strips, side skirts and profile graphics, a redesigned rear bumper housing a prominent diffuser, and bespoke tail lamps. The new roof spoiler and the multispoke alloy wheels sum up the differences over the regular Yaris.

Read more »

Posted on 07.55 / 0 comments / Read More

What a Charade...Daihatsu Takes Toyota Yaris Leftovers to Create a New Model

Daihatsu may be getting ready to pull out of the European market, but as a last call, the Japanese firm will introduce one more model to its range, the new Charade. And as you've probably guessed by now, the “new” Charade is in fact a Daihatsu-badged version of the outgoing Toyota Yaris, the successor of which, has already been introduced in Japan and will be showcased through a hybrid study in Geneva. Read more »

Posted on 14.56 / 0 comments / Read More

New 2012 Toyota Yaris / Vitz Breaks Cover in Japan [Photos and Video]

The new Toyota Vitz, or as we'll come to know it on both sides of the Atlantic, the third generation Yaris supermini, was unveiled Wednesday in Japan. Even though what you see pictured here is the Japanese domestic market (JDM) version, as was the case with the previous generations of the Vitz, we expect the European and North American Yaris to look more or less the same when it arrives in the market late next year.

Toyota's newcomer has grown 100mm in length and now measures 3,885mm long, but is 30mm lower while keeping the same width as its predecessor. The Japanese carmaker says numerous weight saving measures has shaved off 30kg or 66 pounds, with the car tipping the scales at 1,000kg or 2,204 pounds (depending on the model).

Read more »

Posted on 08.16 / 0 comments / Read More

New 2012 Toyota Yaris / Vitz to be Revealed on December 22, Returns 62.3mpg

Toyota Motor Corp. has confirmed the Japanese market launch date of its all-new Vitz supermini, which we will come to know as the Yaris. Seen for the first time through a series of leaked brochure shots that hit the interwebs earlier this year, the 2012 Vitz will be introduced in Japan on December 22. While Toyota did not say when it will blow the covers off the European and North American market Yaris, expect to see a world premiere at a major car show sometime next year.

The Japanese company said that aside from the edgier design language, the new subcompact will shine in terms of fuel efficiency with the 1.3-liter gasoline engine model, which features a start-stop system, returning up to 26.5km/lt, equal to 62.3 mpg US and 3.8lt/100km, with CO2 emissions of just 88g/km.

Read more »

Posted on 06.00 / 0 comments / Read More

2012 Toyota Yaris / Vitz Mini Site Launched in Japan, but Leaked Brochure Shots Reveal All

Toyota is getting ready to present a new generation of its Japanese domestic market Vitz supermini, which we will come to know (with a few changes here and there) as the 2012 Yaris.

For this reason, Toyota launched a mini site teasing the new car through some cropped images and text, which unfortunately, is in Japanese - any help with the translation would be appreciated. From what we understand, the new Vitz / Yaris will either be unveiled or is planned to go on sale in Japan, in December

Read more »

Posted on 18.11 / 0 comments / Read More

Malignant Rumors: Toyota set to build Yaris / Vitz hybrid in Europe next year

Now that hybrid tech is becoming more widespread, Toyota is looking to push its gas-electric offerings down a notch after the not-too-well-received Sai-based Lexus HS. According to Reuters, Toyota ain't scurred of the hit it has recently taken to its hybrid sales and is readying a European-market Yaris (Vitz in Japan) hybrid that will be manufactured in Valenciennes, France next year.

Read more »

Posted on 12.50 / 0 comments / Read More

Paris Preshow: New Toyota Verso-S [Ractis in Japan] small MPV

Toyota has released the first official images of its new MPV contender in the European B-segment today, the Verso-S, ahead of its world premiere at the Paris Mondial de l'Automobile in a few weeks time. Japanese shoppers will eventually come to know the Verso-S as the new Ractis in their own market.

Read more »

Posted on 08.48 / 0 comments / Read More

Toyota Releases Pricing on 2011MY Cars and Trucks, Adds Standard Brake Overide Tech

Toyota has announced pricing for its U.S. market 2011 model year line-up, which will begin arriving at dealerships in August, with the exception of RAV4 that goes on sale in September.

The big news for the 2011 lineup is the installation of brake override technology as standard equipment across the range. This technology is designed to stop a car if the brakes and accelerator are applied simultaneously (see Consumer Report's video after the jump) and was adopted by Toyota to ease consumer concerns over sudden acceleration of its vehicles.

Aside from the redesigned 2011 Avalon that was introduced with the safety feature, brake override technology is now standard on the Yaris, RAV4 SUV, Land Cruiser SUV, Sequoia SUV and Tundra pickup truck.

There are more changes on certain models for the 2011 model year that you can check out in detail in the press release after the jump.

Read more »

Posted on 12.23 / 0 comments / Read More

Holy Yaris! Dark Knight Downsizes to Toyota Batmobile

Blame the sluggish economy or the public's increasing environmental conscience, but lately we're seeing a lot of Batman-wannabes trending towards drastically downsized rides like this barely recognizable [...] after its transformation, Toyota Yaris Batmobile. Check out the rest of the photos of this caped crusader's disturbingly wacky ride in the gallery after the jump.

Read more »

Posted on 06.28 / 0 comments / Read More