Cadillac Challenges Mercedes-Benz by Pitting the Escalade Against the C-Class [Video]

We think most of you will agree with us when we say that, for the same reasons the Cadillac Escalade is extremely profitable, it also doesn't quite fit the brand's current image being sort of a throwback to the glory days of the classic American cruiserships.

But this didn't stop General Motors from raising the ante in yet another provocative commercial for Cadillac that follows the CTS-V spot featuring the Ferrari 458 Italia.

This time, the General took the Escalade and pointed its ammo towards Mercedes-Benz and its C-Class sedan. The video spot shows the big Caddy V8 beating the C300 on a straight line duel, and then…hauling back the Merc.

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Posted on 16.29 / 0 comments / Read More

Ad Watch: Wild Mercedes-Benz C-Class Breaks Loose from its Door Chains

To promote its newly arrived C-Class Coupe, Mercedes-Benz's U.S. arm has produced this attention-grabbing commercial.

The 30-second TV spot shows a C-Class sedan with its rear doors chained down racing on a road until, as you may have already figured out, it breaks free revealing the Coupe model.

Video follows after the break.

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Posted on 13.45 / 0 comments / Read More

IAA 2011: Mercedes F1 Drivers Reveal New C-Class Coupe DTM AMG Racer [Video]

Mercedes Formula 1 drivers Michael Schumacher and Nico Rosberg were at hand at the IAA to unveil the Stuttgart-based automaker's new contender in the German touring car championship, the DTM.

The new racing model is based on the recently launched C-Class Coupe and replaces the most successful model ever in the DTM series, the C-Class, which has won 84 victories in 156 races, a record in the championship’s 27-year history.

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Posted on 15.20 / 0 comments / Read More

IAA 2011: New Mercedes-Benz C63 AMG Coupé Black Series with Aero and Track Packages

We first gave you a taste of the new C63 AMG Coupe Black Series fitted with the special track and aerodynamic packages back in August when we spied a prototype testing at the Nürburgring, but Mercedes-Benz showed the production model at this week's Frankfurt Auto Show.

Available as separate options on the limited edition C63 AMG Coupe Black Series, which is powered by a 6.2-liter V8 pushing out 517-horses, the AMG Track and Aerodynamic Packages were designed to further enhance the two-door model's driving dynamics.

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Posted on 06.50 / 0 comments / Read More

SCOOP: New Mercedes-Benz C63 AMG Coupe Black Series Spotted with Aerodynamics Package

In the extremely rare case that you find the new Mercedes-Benz C63 AMG Coupe Black Series lacking a few performance features, the German company is developing two special packages that promise to further enhance the car's driving dynamics.

While Mercedes-Benz had announced the availability of the optional AMG Track and AMG Aerodynamics kits during the presentation of the new C63 AMG Coupe Black Series in late July, the company has yet to release any pictures.

Fortunately for us, our spy photographers captured an undisguised model equipped with these options in Germany.

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Posted on 08.15 / 0 comments / Read More

It’s Official: Mercedes-Benz Unveils Hot C63 AMG Coupe Black Series

Well, it was no big secret (not after some tell-tales spilled the beans facing the Germans’ wrath) that Mercedes-Benz was planning to unveil the Black Series edition of its C63 AMG Coupe during the German Grand Prix at Nürburgring.

Now the company has gone ahead as planned and revealed the C63 AMG Coupe’s hardcore sibling, the C63 AMG Coupe Black Series. The most potent version of the C-Class Coupe does not stray away from the successful formula of the models that carried the Black Series tag before it.

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Posted on 10.12 / 0 comments / Read More

Mercedes to Expand U.S. Factory to Locally Produce the Next C-Class, R-Class and G-Class

Daimler AG, the parent company of Mercedes-Benz, said it plans to invest more than $2 billion to upgrade and retool its U.S. plant in Tuscaloosa, Alabama, in order to begin building the C-Class (from 2014) as well as the new generations of the R-Class and the G-Class models. Read more »

Posted on 15.16 / 0 comments / Read More

Mercedes C63 AMG Coupe Black Series Coming on July 24

*Regular Mercedes-Benz C63 AMG Coupe Pictured Above

At the press launch of the Mercedes-Benz E63 AMG, selected members of the media got a sneak preview of the all-new C63 AMG Coupe Black Series. And some of them, managed to capture a few photographs of the car but the pictures were hastily removed on most sites after Mercedes’ intervened.

This was supposed to be a secret preview, since the car isn’t scheduled to be unveiled before the German Grand Prix at Nurburgring at the 24th of July. Therefore, you can guess that Mercedes’ people aren’t too happy about the leak.

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Posted on 07.40 / 0 comments / Read More

Mercedes Drifter Sets New Guinness World Record for the Longest Powerslide [with Videos]

A Mercedes-Benz driver has smashed the world record for the longest car drift at a company event in Surrey, UK. Mauro Calo, who works at the Mercedes-Benz World venue providing driving experiences to guests and entertaining crowds with precision driving skills, powerslided a C63 AMG sports sedan for a distance of 2,308 metres or 1.44 miles, beating the previous record by 394 metres or a quarter of a mile. Read more »

Posted on 05.44 / 0 comments / Read More

Kubatech’s Chipped Mercedes-Benz C63 AMG with 583-horsepower

For some people, there is no such thing as too much horsepower. The more the better, even if we’re talking about a compact sedan like the Mercedes-Benz C63 AMG that leaves Stuttgart’s factory with a 6.2-liter V8 engine cranking out 457-horsepower and 600 Nm (442 lb-ft)of peak torque.

In the case of German tuning firm Kubatech, the answer to the C63 AMG’s horsepower problem was a Stage 3 performance kit that includes a new ECU from Mcchip-dkr along with a complete sports exhaust system from Cargraphic, which help bump output to 583HP and 692 Nm (510 lb-ft).

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Posted on 06.43 / 0 comments / Read More

BMW 3-Series Still Top Dog despite Strong Competition

In the ingloriously named, “small premium car segment”, the BMW 3-Series is king. A good all-rounder with sporting pretensions and cred, a nice assortment of engine and equipment options, and perhaps most importantly, a variety of body styles including a coupe and station wagon derivative that have ensured its market supremacy.

All 3-Series models are doing their bit to keep sales high. According to a study released by R.L. Polk & Co., from 2008 through this past February, the 3-Series sedan covered around 60 percent of the model's retail registrations, with the coupe, convertible and station wagon versions accounting for the rest of the sales.

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Posted on 16.35 / 0 comments / Read More

New Mercedes-Benz C63 AMG Debuts as Official Safety Car of DTM Racing Series

Mercedes-Benz and its AMG division continue to serve safety cars to the world of racing, this time with the refreshed C63 AMG sedan that will be used for the 2011 DTM touring car season. The Stuttgart automaker’s latest Safety Car will make its premiere on May 1, 2011, at the opening race of the German Touring Car Masters season at the Hockenheimring in Baden-Württemberg. Read more »

Posted on 07.12 / 0 comments / Read More

VIDEO: An Insane 900HP Mercedes-Benz C63 AMG

Why would someone want to upgrade a 451HP Mercedes-Benz C63 AMG remains a mystery to us, but the following car is a good example of the level of performance a C63 AMG can reach with the right aftermarket parts and some very deep pockets. Two years ago, owner Keith Brantley got in touch with aftermarket specialist Modern Horsepower (MHP) and ordered a complete transformation of his C63 AMG.

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Posted on 11.55 / 0 comments / Read More

Mercedes-Benz C63 AMG Coupe Turned Into a Sport Ute

Inspired by BMW’s costly but cool April Fool’s Day E92 M3 Pickup Truck, autoscardesign reader L il-k Amaru drew up a similar design proposal based on the Bavarian sport model’s alter-ego from Stuttgart, the new Mercedes-Benz C63 AMG Coupe. Take a look at both renderings after the jump and tell us what you think about Merc concept as well as the ute category in general in the comments section below. Read more »

Posted on 16.01 / 0 comments / Read More

Wimmer RS’ Colorful Mercedes-Benz C63 AMG Packs 601 Ponies

The standard Mercedes-Benz C63 AMG sedan with its 457HP 6.2-liter naturally aspirated V8 lump is by no means a slow car, but when it comes to the tuning industry, the more ponies under the hood, the merrier. Bypassing the colorful body wrap, which is optional anyway, German tuning firm Wimmer RS starts by upgrading the C63 AMG’s eight-cylinder engine.

The massaging includes a sports camshaft, reworked cylinder heads, a new manifold and down pipe, high flow catalytic converters and a reconfigured ECU that help nudge output from 457HP and 600Nm to 601HP and 720Nm (531 lb-ft) of peak torque. Wimmer RS also removes the electronic speed limiter allowing the modified C63 AMG to reach a maximum velocity of 329 km/h (204.6 mph). The engine conversion by Wimmer RS costs €19,900 or about US$26,700.

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Posted on 06.36 / 0 comments / Read More

Mercedes to Debut New Concept Alongside C63 AMG Coupe and One More Unnamed AMG Model at NY Show

The latest news coming out from the upcoming 2011 New York International Auto Show in late April is that Mercedes-Benz is planning three worldwide and three North American production debuts. The three world premieres include a never before seen concept model and two AMG cars, the 2012 C63 AMG Coupe that we’ve already showed you, and another one which has not yet been revealed.

While we can only speculate on the unnamed concept model, it is very likely that the AMG production car is the SLS AMG Roadster as it was recently teased in the German firm’s SuperBowl commercial.

As for the North American motorshow debuts, these are new 2012 Mercedes-Benz SLK350, C-Class Coupe, and C-Class (the latter was shown at a special media event on the sidelines of the Detroit Show in January).

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Posted on 09.45 / 0 comments / Read More

Mercedes wants us to think the C63 AMG Coupe is Faster than a Ducati 848 EVO

The freshly revealed Mercedes-Benz C63 AMG Coupe is featured in two promotional videos released by the company. The first footage shows the AMG coupe taking on a Ducati 848 EVO motorbike on some scenic twisty roads. The winner of the duel isn't hard to guess - after all, this is a promotional video for the C63 AMG - but one can't help but wondering if the Merc could stand a chance in front of the Italian superbike if the race hadn't been a friendly one (or at least if the two vehicles would have taken the same route).

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Posted on 10.30 / 0 comments / Read More

Mercedes-Benz to Debut Updated 2012 C63 AMG Estate F1 Medical Car at Australian Grand Prix

At this weekend’s Australian Grand Prix in Melbourne (March 25-27), Mercedes-Benz will debut its revised 2012 C63 AMG Estate Official F1 Medical Car. The German station wagon has been used in Formula 1 for the past three seasons, but in 2011 it will appear in its facelifted form with a refreshed design and updated technology that includes the AMG SPEEDSHIFT MCT 7-speed transmission.

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Posted on 07.53 / 0 comments / Read More

New Mercedes-Benz C63 AMG Coupe Aims at BMW M3, Available with 457HP and 487HP [40 High-Res Photos]

True to prior speculation, Mercedes-Benz has lifted the curtain on a high-performance version of its recently launched C-Class Coupe developed by its AMG division. Stuttgart’s answer to the 450HP Audi RS5 and the 420HP BMW M3 coupes is built around the revised 2012 C63 AMG saloon and sticks with Mercedes-Benz’s familiar 6.2-liter naturally aspirated V8 lump.

As with the sedan model, the V8 powerplant in the 2012 C63 AMG Coupe will be offered in two states of tune. The basic version churns out 457HP and peak torque of 600Nm in EU-spec, and 451HP and 443 lb-ft in US-trim, for a 0 to 100 km/h sprint in 4.5 seconds [0-60mph in 4.4 sec] and an electronically limited top speed of 250 km/h [155mph].

Customers can opt for the AMG Development Package that pushes output to 487HP in the EU model and 481HP in the U.S.-spec variant, for a 0 to 100 km/h to 4.4 seconds [0-60mph in 4.3 sec] and a limited maximum speed of 174 mph [280km/h].

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Posted on 08.36 / 0 comments / Read More

Mercedes-Benz Launches New Ad Campaign for 2012 C-Class, Releases 70 Photos

Mercedes-Benz has kicked off a major advertising campaign for its facelifted C-Class series under the tagline “A Class Ahead”. The new model will be promoted across print media, TV, radio stationsa nd the Internet. While the TV advertisements are filmed in rural environments, the print ads put the C-Class in urban settings. Each advertisement highlights a specific feature of the 2012MY C-Class, such as the 20-second commercial called “Souvenir” (view below) that underlines the estate's 1,500-liter load capacity and the “Rocker”, dedicated to the interior of the car. In addition, the German automaker released a new photo gallery of the 2012My C-Class, which you can check out below.

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Posted on 09.48 / 0 comments / Read More