Autos Car Design: Holden Videos

Jumat, 27 Mei 2011

Hoon Crackdown: Two Anti-Hooning Ads from Different Ends of the Spectrum

In Australia and New Zealand, “hooning” is a term applied to any anti-social and often dangerous behavior behind the wheel of a car. Burnouts, car surfing and illegal street racing all fall under this rather broad definition. And it’s an ever-growing problem. Each year there are more reports like, “Hoons kill innocent driver in Dandenong, say police” and, “Man killed in Burwood Highway 'hoon' crash.”

So it’s obvious that cracking down on hooning is very important to the governments of both nations. Here we have two adverts, one from Oz and one from Kiwiland, that use tactics both old and new to get their message across. The Aussie one plays on that, “If you hoon, you’ll lose your car” message while the NZ one plays on the, “If you hoon, you’ll lose your life” vibe. Who knew that New Zealand’s roads were covered with hidden landmines?

Posted on 15.14 / 0 comments / Read More

Jumat, 24 April 2009

Aussie Homage to the Holden Torana GTR-X: A Lost Opportunity

Take a close look at this car; ain't it a beauty? Even though it was conceived precisely four decades ago, the wedge-shaped Holden Torana GTR-X is classic example of how less can be much more when it comes to design -take note Mr Jason Castriota. Believe it or not, the Torana GTR-X was actually designed by GM's Australian division to enter production in 1970. The concept was to create a low volume sports car using inexpensive tooling and parts straight off the shelf.

In particular, when Holden gave the green light for the development of the Torana GTX-R in mid-1969, the Australian automaker's engineers decided to base the sports coupe on the running gear of the production Torana GTR XU-1, a compact-sized model which had its origins in the British Vauxhall Vivas of the mid 1960s.

The two seater was fitted with the standard's Torana XU1's 186 cubic inch or 3.0-liter straight six that generated an output of 160HP at 5,200rpm and 285Nm or 210 lbs-ft of torque at 3,300rpm. Power was channeled to the rear wheels through a four speed manual transmission. Weighing in at just 1,043 kg or around 2,300 pounds, the GTR-X reportedly posted a top speed of 210km/h or 130mph during testing.

Despite its humble underpinnings, the Torana GTR-X boasted a striking and uncluttered exterior design with an elongated front end that hosted a pair of pop-up lights and a low wedge-shaped grille. The 'wedge' theme continued at the rear-end that featured an elevated tail light assembly. The body was made out of fibreglass.

The Aussie coupe's interior styling matches the simplicity of the exterior design with the most prominent features being the machined aluminium instrument panel and the high-backed sports seats.

As you can see from the brochure below, Holden was very serious about putting the Torana GTR-X into production as the company built several prototype models and even went as far as making a promotional film on the car only to pull the plug at the last minute amidst concerns on the financial viability of the project. All we can say is what a shame...