This week, the Japanese automaker revealed its all-new D-MAX pickup truck, which was designed in cooperation with GM and is a sister model to the 2012 Chevrolet Colorado that made its debut on Wednesday. Albeit on separate occasions, both pickup truck models were presented in Thailand.
Thailand will be the first country to receive the new pickup truck before the end of October with the Asia Pacific, Middle East and South American regions to follow shortly after. In Australia, the Colorado will be marketed under the Holden brand name.
A GM representative declined to provide further information, saying that the company will not comment on its future products, however, the most likely candidates for the pickup truck model are the successors to the Chevrolet Colorado or the GMC Canyon.
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Today, General Motors released some new photos showing the prototype models being put through their paces as the company prepares to produce the midsize pickup in its Rayong assembly plant in Thailand.
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While each model was presented in a different trim and body style, all three Colorado trucks were concept studies, with GM stating that it will reveal the final production version by the end of the year.
For those of you wondering if the road-going model will actually look like the concept, send your greetings to autoscardesign reader Palit W. who dropped these photos of the production 2013 Chevrolet Colorado scooped undisguised (bar Chevy's logos) at a parking lot in Thailand.
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Of course, it would be somewhat unfair to Holden if we didn’t mention that it has played a key role in the development and design of several GM products including the 5-door Cruze that will be show in pre-production trim at the 2011 Australian International Motor Show (AIMS), which takes place in Melbourne from July to 10.
We first saw the Colorado as single-cab concept truck at the Bangkok International Auto Show earlier this year.
The Argentine study is a double-cab racing version of that concept fitted with a bevy of off-road accessories and components such as the front and rear bumper hooks and tow winches, an adjustable suspension that allows the driver to increase the ride height by 5 inches and special acrylic windows.
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“Although this is a show vehicle, the basic proportions and form convey the vision for the next-generation Colorado that we will bring to market,” said Brad Merkel, GM's global vehicle line executive.
“It reflects a stylized version of the new truck, one that takes into account rugged dependable truck capabilities for commercial use as well as sophisticated refinement for personal-use needs.”
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“We will resume production at Shreveport as soon as possible, and at this point, we have sufficient vehicles to meet customer demand,” General Motors said in a written statement.
The Shreveport Assembly in Louisiana produces the Chevrolet Colorado and GMC Canyon compact pickup trucks.
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General Motors said that Thailand was chosen as the site of the global debut of the Colorado because of the “popularity of pickup trucks and the growing importance of the Thai market to Chevrolet”. The company noted that in 2010, the truck segment accounted for a whopping 43 percent of all vehicles sold in Thailand.
“Trucks play a key role in most Southeast Asian markets,” said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. “Nowhere is this more evident than in Thailand, where trucks like the Colorado are ingrained in the local lifestyle. Thailand was a natural place to give the public a first glimpse of our all-new Colorado.”
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