The greatest exploit of marketing is convincing people that it does exist. As Madonna sang once upon a time, we are living in a material world, so marketing execs are always trying to discover new ways to promote their products –and keep their high-end salaries and bonuses intact.
When it comes to cars, things get tricky: the target group isn’t always clearly defined like in other products. That’s because, even though automobiles are considered more of a male hobby, both men and women buy and use them.
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